- As of 30th June 2006 about 16 Million
subscribers were in tariff schemes withlifetime validity in Mobile services. This
accounts for 15% of the total Mobile
subscribers, reported for end June, 2006
and constituted about 28% of the total
additions in the mobile subscriber base
reported for the period January to June
2006.
- 41% of the lifetime subscribers are in circle
A.
- 51% of lifetime subscribers are new
enrollers and the rest are the existing
subscribers who have migrated to the
scheme.
- On an all India average 72% of the lifetime
subscribers recharge every month.
- Churn of customers is also observed from
lifetime plans. However, churn is seen only
in respect of three circles and that too in
respect of two operators.
REVENUE ANALYSIS
- The lifetime schemes are providing an ARPU of
Rs 218/- per month on an all India average.
ARPU in lifetime schemes ranges between
Rs 136/- to Rs 321/- per month.
- The revenue composition of lifetime tariff
schemes shows that a large proportion of revenue
is contributed by outgoing calls and other services.
This implies that from revenue proportion,
lifetime schemes are no different from the general
tariff plans offered by mobile operators in the
market.
Revenue composition
|
|
|
|
| Circle
Category |
Incoming Usage |
Outgoing
usage
(including
VAS) |
Other sources
(one-time
charge, recharge
fee etc.) |
| Circle A |
20% |
53% |
27% |
| Circle B |
16% |
55% |
28% |
| Circle C |
21% |
59% |
19% |
| Metro |
25% |
61% |
14% |
| All India |
20% |
56% |
24% |
|
|
TRAFFIC ANALYSIS
MOU per subscriber per month
|
|
|
|
| |
Total Minutes |
Proportion pf Outgoing Minutes |
Proportion of Incoming
Minutes |
| Circle A |
266 |
20% |
80% |
| Circle B |
271 |
23% |
77% |
| Circle C |
317 |
22% |
78% |
| Metro |
269 |
20% |
80% |
| All India |
271 |
21% |
79% |
- Lifetime subscriber on an average makes 57
minutes of outgoing calls and receives incoming
calls for 214 minutes per month.
- Highest usage is in Circle C (outgoing: 70 minutes
and Incoming: 247 minutes)
- The ratio of incoming – outgoing traffic is 79:21,
as against the generally observed traffic pattern
of 60:40 in fully Mobile services in prepaid
platform.
Revenue per minute (RPM)
|
|
| |
RPM |
| Circle A |
0.84 |
| Circle B |
0.81 |
| Circle C |
0.76 |
| Metro |
0.76 |
| All India |
0.80 |
- RPM for lifetime schemes is Rs 0.80 which is
higher compared with the RPM of Rs 0.77 for
the full mobility service as a whole.
CONCLUSION
Traditionally, Indian Mobile operators have been
following a tariff model with a fixed monthly fee and a variable charge depending upon the usage of the
subscriber.
|
